Latest work

Zalando

Service design 

Redesigning the process and tool for giving feedback for 16,000 employees. 

See more

British Airways

RESEARCH

Reviewing the entire end to end journey for British Airways customers.

See more

NSPCC

app design  

An app designed to help marathon runners fundraise.

See More

 

How I work

Approach 

I love the detective element to my role, finding the real problem to be solved and executing a design strategy that is built on a thorough understanding of the business insights and user needs.

Freelancing has allowed me to work on completely different jobs with a variety of stakeholders and team members.  This change in environments has made me highly adaptable and quick to move in on the real issues to be solved. 

Find out more

Skills 

  • Requirements gathering

  • Stakeholder Interviews

  • User Research inc: Benchmarking, Facilitating user interviews, Survey design, Card sorting, etc.

  • Accessibility evaluation

  • Workshop Facilitation

  • UX Strategy

  • Journey Mapping

  • Feature prioritisation and road-mapping

  • Wire-framing

  • Basic UI

  • User testing

  • A/B and Multi variant test planning

 

A few nice things people have said

“Alexandra is one of best UX designer's I have had the chance to work with. Her user-centric and data-informed approach, as well as her knowledge of the design thinking process, makes collaboration always smooth and effective and ensures the delivery of meaningful solutions aligned with users and business needs.    She is a great team player and empowers other disciplines and stakeholders to take part to the different steps of each project in a collaborative and transparent way.    She is a real advocate for the user, especially around the topics of accessibility and usability. I highly recommend her and hope we will get the chance to work together again in the future.”    Lydia Selimalhigazi - Novoda Lead UX

“Alexandra is one of best UX designer's I have had the chance to work with. Her user-centric and data-informed approach, as well as her knowledge of the design thinking process, makes collaboration always smooth and effective and ensures the delivery of meaningful solutions aligned with users and business needs.

She is a great team player and empowers other disciplines and stakeholders to take part to the different steps of each project in a collaborative and transparent way.

She is a real advocate for the user, especially around the topics of accessibility and usability. I highly recommend her and hope we will get the chance to work together again in the future.”

Lydia Selimalhigazi - Novoda Lead UX

“Alex is an incredibly meticulous, effective, and experienced UX Designer. Not only that, but she really embraces and applies Design strategically—always keeping in mind the full picture and often even going as far as expanding it. Just UX Designer you say? I believe she is ultimately a brilliant strategist everyone would be lucky to have on their team.”    Riccardo Buzzota - Spotify Senior designer

“Alex is an incredibly meticulous, effective, and experienced UX Designer. Not only that, but she really embraces and applies Design strategically—always keeping in mind the full picture and often even going as far as expanding it. Just UX Designer you say? I believe she is ultimately a brilliant strategist everyone would be lucky to have on their team.”

Riccardo Buzzota - Spotify Senior designer

“Alex is a real pro. She's smart, curious and collaborative, a genuine design thinker. She's also got a wicked sense of humour and a lot of fun to work with. I would highly recommend Alex and look forward to collaborating again in the future.”    Izzy Matias - Lavender Service designer

“Alex is a real pro. She's smart, curious and collaborative, a genuine design thinker. She's also got a wicked sense of humour and a lot of fun to work with. I would highly recommend Alex and look forward to collaborating again in the future.”

Izzy Matias - Lavender Service designer

 

Clients I’ve worked with

A lot of my work is under NDA but here are some of my clients I have worked with:

clients@2X.jpg
 

Interested in working together?

Please feel free to contact me about an upcoming project or just to say ‘hi'.