Evidence based Staff IC designer with PM qualities. Strong opinions loosely held.
Nobody wants a 'black box' in their car. For Marshmallow's first Telematics launch, I had to design for transparency in a category built on surveillance. It's now 38% of Marshmallows new business, proving you can win on trust even when the price isn't the only lever.
View project →Opening Moves was meant to change Bumble's trajectory, but the UX and marketing wasn't meeting people's expectations. After a round of redundancies we took on the project prioritising women's safety and increasing adoption of the feature by 40% and good chats by 5%.
View project →Marshmallow is an insurance product. When I joined the finance team my task was to find a financial feature worth building. What I discovered was bigger than a feature, Marshmallow needed to become a multi-product brand and the app wasn't ready for that. So I built a proposal with AI and started to ship piece by piece.
VIEW PROJECTHowever much AI we use I still believe we will always need to work with others.
More nice stuff
See more recommendations on LinkedIn
View LinkedIn →Anyone can create an app now, that's great, I want to gage whether I should. Taking product principles I will gage interest here, make it, gather feedback, iterate etc.
You can be a part of it, give feedback along the way.
Cosmos
Gardening is supposed to be peaceful and it can be but in this economy it's often expensive and frustrating when starting out.
five minutes
Women in tech are burning out at work quicker than your tokens and the more senior, the more likely to report burnout. As a result more women are voluntarily leaving.
Forth
In the UK, graduate and junior positions have dropped by 34.9% year over year. When was the last time you encountered a junior role?
Always happy to have a chat or a coffee, whether it's a big product challenge or just a conversation, feel free to reach out.
