Evidence based Staff IC designer with PM qualities. Strong opinions loosely held.
2025 · Marshmallow Insurance
Nobody wants a ‘black box’ in their car. For Marshmallow’s first Telematics launch, I had to design for transparency in a category built on surveillance. It’s now 38% of Marshmallows new business, proving you can win on trust even when the price isn’t the only lever.
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2024 · Bumble
Opening Moves was meant to change Bumble’s trajectory, but the UX and marketing wasn’t meeting people’s expectations. After a round of redundancies we took on the project prioritising women’s safety and increasing adoption of the feature by 40% and good chats by 5%.
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2026 · Marshmallow Insurance
Marshmallow is an insurance product. When I joined the finance team my task was to find a financial feature worth building. What I discovered was bigger than a feature, Marshmallow needed to become a multi-product brand and the app wasn’t ready for that. So I built a proposal with AI and started to ship piece by piece.
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Always happy to have a chat or a coffee, whether it's a big product challenge or just a conversation, feel free to reach out.