Evidence
However little, there will always be evidence to be gathered to give direction. I specialise in this area.
Strategy
I see each project as a contextual building block for a larger idea and a way to collaborate as a company.
Design
I design to make people's day to day lives easier and drive business impact. When the two work symbiotically, that is when I know the design is good.
Mapping and strategically shipping a new homes ecosystem with Zoopla.
Zoopla
Opening Moves was meant to change Bumble's trajectory, but the UX and marketing wasn't meeting people's expectations.
Bumble
Simply saying "Hey" or" How was your weekend" just doesn't cut it anymore as a first message. People want to see more personal info on a profile now – but how can we get people to add it?
Coming soon!
Bumble
From creating a strategy to update legacy SaaS, to being responsible for Women's experience across a whole app.
Martyn Reding
UX Director Expedia Group
Alex is a star. I was lucky enough to manage Alex and see her make leaps forward in her design and collaboration skills within some challenging environments. Alex would definitely be on my product dream team as she always manages to find her way through tricky challenges to land genius solutions.
Amie Kabia
Staff Researcher at Strava
Alex is an amazing person to work with. She’s extremely user focused and values research and data to inform design decisions. Alex really breaks down a problem and looks at every aspect of the experience, which make everything she does really strong and well thought out.
Alex is an asset to every team. She’s super talented, collaborative and authentic. Alex is great person to call on to work through something together or to just have a chat. I loved working with Alex and would love to work together again someday!
Lydia Selim
Staff Product Designer Squarespace
Alexandra is one of best UX designers I had the chance to work with. Her user centric and data informed approach, as well as her knowledge of the design thinking process makes collaboration always smooth and effective and ensures the delivery of meaningful solutions aligned with users and business needs.
She is a great team player and empowers other disciplines and stakeholders to take part to the different steps of each project in a collaborative and transparent way.
She is a real advocate for the user, especially around the topics of accessibility and usability. I highly recommend her and hope we will get the chance to work together again in the future.
Eva Lofvenberg
Squad Lead at AND Digital
Loved working with Alex, Alex quickly established a great rapport and collaborative ways of working with me and the team. Alex’s work is very thorough and well researched and most importantly researched just enough for the task at hand. Alex will happily and constructively challenge you driving the team and product forward.
Marshmallow
2024
Bumble Inc
2021
ADPlist
Present
Zoopla
2021
Eurostar
2020
BFB Labs
2019
Tourlane
2019
Zalando
2017
3 yrs